Your buyers now ask AI. Does it recommend you?
ChatGPT, Perplexity, and Gemini are becoming an increasingly important part of how buyers research purchases. Instill GEO measures exactly how visible your brand is inside those answers — with the evidence behind every number.
Search is increasingly becoming answers
Alongside the familiar list of links, more of your prospects now get one synthesized recommendation. If the model doesn't mention you — or describes you inconsistently — you can be invisible at the moment of decision, and traditional SEO rank tracking can't see it.
Buyers ask, AI answers
“Best payroll software for a UK startup?” returns a shortlist of named brands — a curated answer, not a page of links to browse.
A few names make the cut
The model recommends a handful of providers and cites the sources behind them. Everyone else is left out of the conversation.
You can't manage the unseen
Without measuring what AI actually says about you, you're optimizing blind. Instill GEO turns those answers into evidence you can act on.
A precise read on your AI visibility
Every audit runs your real buyer questions through the major AI search engines, repeatedly, then analyses the answers deterministically.
Technical foundation first
Before measuring AI visibility, we check crawl, indexing and retrieval conditions — including whether machine-readable business identity claims agree with observable source-page evidence.
AI Buyer Shortlist Snapshot
When AI is explicitly required to choose five providers, see whether you make the list, how high you place, who is chosen instead, and the model-stated context when you are omitted.
Mention & recommendation rate
How often each AI assistant names you — and how often it actively recommends you — across the buyer questions that matter.
Competitive share of voice
Which rivals show up instead of you, in which questions, and how your presence compares engine by engine.
Cited sources & list position
The third-party sources cited in AI answers, and where you rank when the model produces an explicit shortlist.
Verbatim evidence
Every figure links back to the exact sentence the model produced — no unsupported numbers, ever.
Measured across the answer engines your buyers actually use:
From your URL to a client-ready report
We map your market
From your website alone we classify your business, category, and real competitors — then generate the buyer questions an actual customer would ask an AI assistant.
We test the buyer shortlist
Two controlled, brand-blind buying questions require each engine to choose exactly five providers. We measure inclusion, top-three and first-choice frequency separately from the broader audit.
We ask the AI engines — repeatedly
Each question is run multiple times across ChatGPT, Perplexity, and Gemini, so we measure stability, not a single lucky (or unlucky) answer.
We analyse every answer for evidence
Mentions, recommendations, sentiment, list position, and citations are extracted and tied to the verbatim text that supports them.
You get a forwardable report
A clean, branded report your team — or your own clients — can read and act on, plus prioritised, correlational recommendations.
Evidence, not vibes
Anyone can ask ChatGPT about your brand once and screenshot it. Our edge is rigour: every number in an Instill GEO report is auditable, sample-based, and traceable to the underlying evidence — the exact words the model produced.
- Every finding links to a verbatim quote — no unsupported claims
- Repeated sampling exposes unstable, unreliable answers
- Findings are correlational and honest — never fabricated causation
- Per-field provenance: you see how each figure was determined
See where your brand stands in AI answers
Request an audit and we'll show you how ChatGPT, Perplexity, and Gemini describe you today — with the evidence behind every figure.